Dear Reader:
Never, if you can manage it, publish three books in as many months.
Now, I'm not saying I'm not thrilled to have three novels published. Trust me, I am. And I certainly had no control over this situation, my books being with three different publishers.
What was the downside? Everything you'd expect:
2. Three blog tours, back to back. That's really all I need to say on that topic. You can imagine.
3. Over-saturation of my brand. To much of me, too quickly, associated with too many different titles.
But I did learn a huge amount about publishing and promotion. Here are a few of the many things I've taken away from the experience:
1. Daily posts on blog tours are a waste of time, unless the blogs are very high profile and a lot of strangers will read them. Just jumping from one small blog to another tends to keep you in the same circle of potential readers. Your Facebook and Twitter followers and other contacts lose interest quickly ("Wait, didn't you just have a launch day?").
I gained very few readers, despite all that effort. Next time, I will spread out the blog marketing, perhaps to once a week.
2. With three publishers utterly distinct in their approaches, I learned about various release choices. I can see that it is important to me, and to potential readers, that my books are available in both print and e-formats, and at all the major online venues.3. Publishers probably do want a sequel, no matter what they say on their submissions guidelines.
So, dear reader, I survived the crazy three-book summer of '12. It was fascinating, thrilling, exhausting, and terrifying. And, while I hope to have many novels published in the future, I hope to spread them out by at least a few months!
